Hello, I'm Anita,

senior product & experience designer.

I've spent 5+ years delivering insight driven product & service design experiences.

I am fascinated by the ‘why’ behind human behaviour, how we mentally categorise and process information and how that impacts our decisions and understanding of the world. Its what makes me love Mondays and makes time fly.

My personal ambition is to humanise complex insights to enable understanding, alignment and collaboration between teams. I like to do this through 'single source of truth' artefacts (especially maps) and engaging, visual documentation. My methods are grounded in various experience methodologies and behavioural science.


Let's talk behavioural science, the northern lights, whiskey and fancy restaurants.

STRENGTHS

My biggest strength is making sense out of mess. I love taking complex industries and ideas, pulling them apart and putting them back together in a meaningful, actionable way. I was once described by my manager as analytical, down to earth and curious and this is something I always strive to maintain.


WHAT I CAN BRING

I’ve come from a Graphic Design background which has strengthened my eye for content hierarchy and strong messaging. I’m naturally curious and while I’m drawing my skillset across design, research and strategy where I thrive.


WHAT I'M LOOKING FOR

I’m looking to be part of a close knit team where I have the opportunity to unpick ambiguity, talk to customers, think deeply and come back again to my team to share, learn, problem solve and bounce ideas with.

Brainstorming graphic

Contact me